![]() ![]() ![]() Tell a story, engage your fans, and take responsibility for your own customer relationships.Find and solve a problem that people have.Some key takeaways from this success story are: And, in 2018, the two Shopify eCommerce millionaires sold MVMT to Movado Group for $300 million. The number skyrocketed to $60 million in 2016. In 2015, the brand generated $30 million in revenue. Over the next three years, they successfully sold over 600,000 MVMT watches in over 160 countries based on selling direct to consumers through online channels instead of retailers, cultivating a loyal social media fan base on Facebook, Instagram, Pinterest, and data-driven marketing. They decided to launch a crowdfunding campaign on Indiegogo in June 2013 to funnel the idea, which eventually had become the second most-funded fashion campaign in Indiegogo history at the time, raising over $290,000. It all started in 2013 when LaPlante and Kassan – 2 college dropouts – couldn’t find a stylish and well-made watch that was affordable for millennials. Jake Kassan & Kramer LaPlante – Founders Of The $300 Million Brand MVMT Watches Develop your own social media channels and provide helpful articles, tutorials, and videos.Ģ.Leverage social media influencers on Instagram, TikTok, and Youtube to exponentially grow your business.Fostering a sense of community by organizing offline meetups, expos, and pop-up stores where fans can meet up.Find your blue ocean – a market that is unknown, unexplored, and untainted by competition.Here’re some tips to start a Shopify business successfully provided by this young eCommerce & dropshipping millionaire: Now, Gymshark distributes its own range of private labeling and print-on-demand fitness wear and still employs dropshipping to reduce operation costs (Yeah, dropshipping is not dead!). Back in 2012, he spotted a gap in the sportswear market, which is the lack of affordable functional but still fashionable activewear for young gym-goers.īy keeping the focus on this niche, and successfully partnering with social media influencers and celebrity trainers, he has turned the small project into a million-dollar then billion-dollar brand. Ben Francis started Gymshark – a famous fitness apparel startup – as a side hustle Shopify dropshipping store. ![]()
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